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Considering a move into the Latin American market? Mobile trends and the...
Latin America is often known for its idyllic landscapes and wide cultural diversity. However, a number of cultural and economic changes are causing online businesses to focus on this unique region....
View ArticleTesco vs. Topshop – cultural secret to international success
No matter where your “home” country is, how you go about international digital marketing when expanding across national borders is key. In this blog post, from a British perspective, we can learn from...
View ArticleIt’s not all Cyber Monday: Global e-commerce dates for your diary
The Holiday season is over. The January sales are in full swing and many international businesses are preparing upcoming campaigns for 2014. Of course, pivotal dates like Black Friday and Cyber Monday...
View ArticleCutts Calls Time on ‘Guest’ Blogging
For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And it would appear that Matt Cutts, head of Google’s spam team has,...
View ArticleTop 5 International Digital Marketing Pitfalls – NON GEEK guide
A quick online search will find you a lot of do’s and don’ts for international search engine marketing. One of the things I’ve found, though, is that the content is good, but is written by technicians...
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International digital marketing trends for 2014
2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird, indicated...
View ArticleBritain is No.1 in world for online retail export: Could US borrow from their...
While this post may seem a bit UK-focused, we’ve included it in the Oban U.S. blog because it serves as a good reminder for our U.S. e-tailers. I think the author Haley Phoenix-Stones does a good job...
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The e-commerce landscape in Sweden: a youth driven market
Often depicted as an economic paradise, Scandinavian countries have experienced a continuous e-commerce growth for the past 10 years. Northern Europe’s online sales achieved an astonishing €31 billion...
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Cross-cultural tweeting: when the French language and Twitter collide
The constraints of Twitter’s 140 character limit are a familiar subject with many. How many Twitter fans have seen hyperlinks abruptly cut, hashtags half complete? Lots I’m sure. When it comes to...
View ArticleViral marketing – international exposure courtesy of Huvr Board
Using social media to promote a business or an event is nothing new, but add a dash of creativity and a pinch of innovativeness and the world is literally your oyster. The latest viral phenomenon, Huvr...
View ArticleBitcoin, the future currency of global e-commerce?
(Picture: Leszek Soltys) Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009. This peer-to-peer digital payment has proven to be extremely versatile for purchasing...
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The online future of Spain: the light at the end of the crisis
Despite the economic slump of the Eurozone that still resonates today, the continent is slowly fighting back to its prerecession days. Leading EU countries like Germany and France are expected to grow,...
View ArticleNow it’s easier than ever for US companies to get the Oban edge in...
With the opening of our new office in Durham, NC, Oban Multilingual brings the company’s expertise in international search marketing strategy closer to the US. Oban has long served US companies from...
View ArticleWe’re going bi-coastal in July
I’ll be in the LA area July 15-16 where Oban’s founding director, Greig Holbrook, will be speaking at the Growing Global eCommerce conference in Long Beach. Then it’s on to New York for the Grow...
View ArticleFocus on Digital France
July is a great month for Americans in general and digital marketers in particular to think about France. Both countries share their most important national holidays in July: the U.S. Independence Day...
View ArticleSports and Mobile Make Loving Pair for Digital Marketers in France
Every July sports enthusiasts are drawn to France, where the world’s premier cyclists do battle in the 3-week long Tour de France. In it’s 101st year, this year’s Tour draws about 3.5 billion...
View ArticleGoogle rewards world’s websites for secure browsing
On August 6, 2014, Google’s Zineb Ait Bahajji and Gary Illyes posted “HTTPS as a ranking signal” on the company’s “Webmaster Central Blog,” which is billed as the source for “Official news on crawling...
View ArticleThe International Digital Forum
Calling all e-commerce VPs, global digital marketers, CMOs and brand directors! For the first time ever, 46% of all global digital buyers will come from Asia-Pacific in 2014. By the end of 2014 nearly...
View ArticleChina Offers Big Opportunity for Big and Small U.S. Marketers
Of all the countries U.S. marketers may be targeting—or at least thinking about targeting—none holds more interest, or more mystery, than China. From retail to education, from travel to industrial...
View ArticleU.S. Higher Ed looks to search and social for recruiting international students
Competition for International students is heating up as more American colleges and universities target this growing market. More than 819,000 international students enrolled for the 2012-13 academic...
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